Role/Position:

Doctors, nurses, surgeons, healthcare administrators.

Needs:

- Quality, reliable products for medical procedures (e.g., lubricants, catheters).

- Products that improve patient comfort and care.

- Compliance with health regulations and safety standards.

Pain Points:

- Difficulty finding sterile, high-quality medical supplies.

- Budget constraints for medical products.

- Time constraints that demand efficient and easy-to-use products.

Buying Behavior:

- Price-conscious but prioritizing reliability and safety.

- Willing to build long-term relationships with suppliers offering consistent quality.

How to Approach:

- Emphasize the safety, effectiveness, and regulatory compliance of products.

- Offer bulk pricing and subscription services for ongoing supply needs.

- Build trust by demonstrating how products improve patient outcomes and comfort.