Role/Position:

Individuals seeking personal lubricants for intimacy or personal comfort.

Needs:

- Safe, skin-friendly, and effective products for personal care.

- Discreet, easy-to-use packaging for convenience.

Pain Points:

- Sensitivity to harsh chemicals or fragrances.

- Desire for high-quality, affordable products that provide value for money.

- Limited access to trusted, reputable brands in the market.

Buying Behavior:

- Generally look for products that are affordable and trustworthy.

- Willing to invest in products that enhance comfort and convenience.

- Prefer products with natural or non-irritating ingredients.

How to Approach:

- Highlight the hypoallergenic, skin-friendly nature of the product.

- Explain the convenience and hygiene benefits of single-use sachets.

- Offer competitive pricing and explain the value proposition (quality vs. price).