Sales Process
The goal of this sales process is to guide the NR Meds Sales Team in effectively engaging pharmacies and health facilities, promoting our products, and ensuring smooth order placement. Our sales team focuses on building strong relationships, identifying customer needs, and creating opportunities for product sales. The Operations team will handle invoicing, payments, and product delivery.
Initial Contact & Introduction
Step 1: Prospect Identification
- Research and identify potential pharmacies, clinics, hospitals, and health facilities within your target region. Utilize industry directories, local healthcare networks, and existing connections to compile a list of prospects.
Step 2: Initial Outreach
- Reach out via phone, email, or in-person visit to introduce NR Meds and the products we offer. Use a friendly, informative approach to make a positive first impression.
Key Talking Points:
- Highlight the product portfolio (e.g., Optilube, Vue Scan Gels, catheters, etc.).
- Emphasize the high quality and reliability of our products.
- Share how NR Meds supports healthcare providers with effective solutions.
Step 3: Qualify the Prospect
- Ask questions to determine their needs, challenges, and potential interest in NR Meds products.
Example Questions:
- "Do you currently use any medical lubricants or catheters in your practice?"
- "What challenges are you facing when it comes to sourcing medical supplies?"
- "Are you looking for any new products to add to your offering?"
Product Presentation & Consultation
Step 4: Understand the Needs
- Once you have identified interest, further understand the specific needs of the pharmacy or health facility.
Ask Specific Questions:
- "Which products are most commonly used in your facility?"
- "Do you have specific requirements in terms of quality, certifications, or packaging?"
- "Are there any particular challenges your staff faces when using these types of products?"
Step 5: Present Relevant Products
- Based on the customer's needs, recommend the most suitable products from our range.
- For medical facilities, emphasize safety, quality, and regulatory compliance.
- For pharmacies, highlight the convenience, affordability, and customer demand for personal care items like lubricants.
Step 6: Provide Product Information
- Share product brochures, specifications, and any other helpful materials that outline the benefits, features, and applications of the products.
Key Information to Highlight:
- Benefits such as water-based, sterile, non-staining, and skin-friendly.
- Ease of use, convenience, and packaging (e.g., single-use sachets for hygiene).
- Any available promotions or bulk order discounts.
Order Taking & Confirmation
Step 7: Take the Order
Once the customer expresses interest in purchasing, collect the following details:
- Product names, quantities, and specifications.
- Delivery address and preferred contact details.
- Any special instructions or requirements for the order (e.g., specific packaging or delivery timing).
- Ensure the customer knows that the logistics team will handle invoicing and product delivery directly.
Step 8: Order Confirmation
- Confirm the order details with the customer before proceeding to ensure accuracy.
Example:
- "To confirm, you’re looking for 100 sachets of Optilube 5g, delivered to [address] by [date], correct?"
Step 9: Send Order Details to Operations
- Once the order is confirmed, send all the details to the Operations team for processing.
- Include customer information, order quantity, and any delivery preferences.
- Let the customer know that Operations will contact them for invoice and delivery details.
Follow-Up & Customer Relationship Management
Step 10: Track the Order
- Stay in communication with the operations team to ensure the order is processed and delivered as promised.
- You can check the delivery status and ensure the customer receives their order on time.
Step 11: Follow-Up with Customer
- After the delivery is made, follow up with the customer to ensure they are satisfied with the products and the service.
Example Questions:
- "Did the delivery meet your expectations?"
- "Were the products satisfactory and as per your order?"
- "Do you need any additional products or assistance?"
Step 12: Collect Feedback
- Ask for feedback on the products and services to help improve future sales and relationships.
- Use the feedback to identify any areas of improvement or further opportunities for cross-selling other products in the NR Meds range.
Ongoing Support & Relationship Building
Step 13: Build Long-Term Relationships
- Regularly check in with your customers to maintain a positive relationship and ensure their ongoing needs are met.
Example:
- "How is everything going with the products you ordered last month?"
- "Is there anything else you need for upcoming procedures or treatments?"
Step 14: Educate & Upsell
- Provide customers with updates on new products, promotions, or any relevant educational content related to NR Meds products.
- Consider offering training for healthcare staff on using products like Optilube for specific procedures or personal use.
Key Points to Remember
- Sales Team's Role: Focus on identifying customer needs, presenting suitable products, and taking orders.
- Operations Team's Role: Handle invoicing, payment processing, and product delivery.
- Customer Experience: Ensure customers are satisfied with both the product and service, and follow up regularly to maintain strong relationships.
- No Handling of Money or Products: You will not manage financial transactions or product deliveries directly. Always direct customers to the Operations team for payment and delivery information.
Sales Process Summary
- Initial Contact: Research and reach out to pharmacies/health facilities.
- Product Presentation: Understand customer needs and recommend appropriate products.
- Order Taking: Gather order details and send them to logistics.
- Follow-Up: Ensure timely delivery and customer satisfaction.
- Ongoing Support: Build relationships and offer additional products or support.
By following this sales process, the NR Meds Sales Team can build strong, long-lasting relationships with pharmacies and health facilities, ensuring customer satisfaction and smooth order fulfillment. The Operations team will ensure timely delivery and accurate invoicing, so you can focus on what matters most: serving your customers and promoting NR Meds products effectively.
