Let’s create a simple persona for a Medical Professional:

Persona Name: Dr. Kwame

Role/Position:  Senior Surgeon at a hospital

Demographics:

- Male, Age 45

- Works at a large teaching hospital in Accra

- Has a busy practice, performs surgeries and medical procedures daily

Goals:

- Provide the best care for patients while minimizing discomfort during procedures

- Ensure all medical tools and materials meet health and safety regulations

Challenges/Pain Points:

- Difficulty finding affordable yet high-quality medical supplies

- Needs fast, reliable delivery of products for scheduled procedures

How We Can Help:

- Emphasize the quality, sterility, and water-based formulation of Optilube 5g sachets.

- Offer bulk purchasing options for hospital-wide use, ensuring steady supply at competitive prices.